01 Branding

Jeff Cole's branding expertise is built on years of hands-on experience, defining and shaping the image of globally recognized brands. His journey began in 2014 as lead product and graphic designer for Melin Headwear, where his creative vision set the foundation for the brand’s aesthetic that continues to resonate today.

Among his career highlights, Jeff has had the privilege of collaborating with some of the most influential brands and artists. Notably, he designed a signature watch for MVMT Watches, seamlessly blending his artistic flair with a brand that embodies style and functionality. He personally worked with Drake on the "Certified Lover Boy" (CLB) campaign in 2020 before it got postponed. Recently, Jeff’s branding prowess was showcased in his collaboration with Adidas, where he conceptualized and executed multiple cleat-themed campaigns featuring Lionel Messi.

02 Content Creation

With over 1 million followers on Instagram and growing, Jeff Cole’s content has become a cultural phenomenon. As a digital artist, Jeff’s work is not just seen but shared by millions monthly, capturing the pulse of popular culture through his bold, boundary-pushing creations. This massive reach has led to content contracts with global giants like the MLB, NBA, and Nike, where his distinctive style and authentic voice bring a fresh perspective to each collaboration.

Jeff's Instagram is a masterclass in digital art and visual storytelling, where culture, controversy, and creativity collide. With a distinct style that merges pop culture, sports, streetwear, and social commentary, his feed feels like a pulse-check on what's trending now and what will trend next. Each post is visually striking, blending bold colors, sharp designs, and captivating concepts that immediately grab attention and spark conversation.

His work often challenges norms and disrupts traditional narratives, reimagining familiar symbols in ways that provoke thought and encourage a double-take. Whether it’s a playful twist on an iconic brand, a tribute to a cultural moment, or a bold commentary on society, Jeff’s content doesn’t just sit on a screen — it moves, resonates, and influences.

Celebrities, athletes, and influencers amplify his posts, which frequently go viral, and major brands look to Jeff to bring an edge to their visual messaging. All encapsulated in shareable, scroll-stopping pieces that reflect Jeff Cole’s unique voice in the digital art world. Jeff’s digital artwork frequently features in publications like ESPN, Hypebeast, GQ, and Buzzfeed and has been shared by high-profile celebrities like LeBron James, Lewis Hamilton, and J Balvin, as well as major cultural pages like Complex and Sports Illustrated.

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03 Creative Direction

Jeff’s dynamic career as a Creative Director spans across high-profile campaigns and groundbreaking branding efforts. From his early role at Melin Headwear to leading Adidas’ "Coming to America" campaign for Lionel Messi, Jeff’s work is characterized by his vision for creating powerful narratives and memorable brand experiences.

The campaign featured shooting Leo Messi, marking a milestone achievement in sports marketing, as Jeff’s leadership in creative direction played an instrumental role in transforming Messi into a household name in the United States. By integrating innovative marketing strategies, digital storytelling, AI-driven insights, and viral content creation, Jeff orchestrated a campaign that transcended cultural barriers and significantly elevated both Messi and Adidas’s market position.

Messi

04 Officially Licensed Apparel Design

As the co-founder of IKONICK, a leading consumer art brand, Jeff Cole has mastered the art of licensed merchandise. Since its founding in 2016, IKONICK has acquired high-profile licenses, including iconic brands like AND1, Battleship, G.I. Joe, Jurassic Park, Monopoly, Muhammad Ali, NASA, NERF, Power Rangers, and Transformers. Jeff’s expertise lies in identifying and extracting unique aspects of each IP and transforming them into modern, trend-setting art that resonates deeply with contemporary culture.

Jeff’s over-a-decade experience working with licensing departments has enabled him to create not just products but experiences that connect with fans on a personal level. His work captures the essence of each brand, infusing it with a fresh perspective that speaks to today’s trends while staying true to the IP's core identity.

In every collaboration, Jeff Cole brings a fresh, exciting twist to officially licensed apparel, pushing boundaries and setting trends in the world of consumer products.

Secret Fresh